Die Zeit vergeht wie im Flug – time flies. Five years ago I uploaded the first video to Deutsch Happen and over the years my lessons have been watched over 1.3 million times!
That is something I am really proud of and I am still amazed by the great feedback of my loyal Deutsch Happen fans.
Admittedly, you might have noticed that over the years there were longer breaks, periods without new videos or blog posts. Yet, I have always tried to maintain the Deutsch Happen Facebook page on a daily basis to keep in touch with you, answer your questions and work together with you on improving on your German skills.
As some of you know, Deutsch Happen was always a project I did in my spare time and over the years this amount of time has become smaller and smaller. I do a lot of blogging about online education, speak and moderate on conferences and consult to startups in the online education space.
However, Deutsch Happen and its fans have always remained a priority to me.
You also know that Deutsch Happen is free of charge. Up to now the only monetary compensation for the hours of work I put into the project every month was Google Adsense. Unfortunately, I have experienced three major crashes of this revenue stream over the years due to updates in the Google Adsense algorithm. The last one which hit Deutsch Happen end of April cut the monthly revenue in half. And I can tell you, it wasn’t great before, either.
That’s why I think it is time to make Deutsch Happen more valuable for both you and me. In order to maintain this project it simply needs to make some money so I can justify to put in working hours I could otherwise use for “real” work.
The new model would also result into more regular updates in terms of blog posts, podcasts, exercises and of course videos.
I don’t want to create a paywall and keep people out as I think educational content should not only be available to people who can afford to pay for it. On the other hand, I know that there is a core of Deutsch Happen fans who really get something out of this project.
That’s why I implemented a subscription button = monthly donation to the site. My hope is that enough of you who see the value in Deutsch Happen will chip in a couple of dollars per month so I can rely on a steady revenue in order to create more content. It would also lead to getting rid of the advertising on the page as I don’t want to play that game anymore.
To give you an idea of what we need to accomplish: if only 100 of the 4.200 Deutsch Happen fans on Facebook would subscribe for $3 per month this project would generate more revenue than it ever did with advertising.
So, I leave it up to you to decide how valuable is Deutsch Happen to you. I know that many of you either can’t afford or are simply not able to subscribe, but those of you who are would make a huge difference in terms of how Deutsch Happen will evolve in the coming months.